I stumbled across this article (worldnews.com) this morning and I thought I would share it with you…
First came plastic wine bottles, and now a Melbourne entrepreneur
hopes drinkers will embrace individual portions of sauvignon blanc or
rose in disposable cups. The ready-to-drink market has been hugely
successful for beer and spirit-based products but has struggled to
convince wine drinkers to abandon traditional serving methods. But
Georgia Beattie is hoping to change that with her company, Lupé, which
since launching last November is already generating steady business at
festivals and events, and was named by BRW magazine as one of its 10
start-ups to watch in 2012….
Whats your opinion?
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